{"title":"Gifts for Newborns","description":"\u003cp\u003e\u003cstrong data-start=\"543\" data-end=\"659\"\u003eShop newborn baby gifts, including baby blankets, soft toys, keepsakes, clothing and gift sets for new arrivals.\u003c\/strong\u003e Perfect for welcoming a new baby, discover thoughtful gifts designed to be loved, used and treasured from the very beginning.\u003c\/p\u003e","products":[{"product_id":"plush-comforter-blanket","title":"Plush Comforter Blanket","description":"\u003cp\u003e\u003cstrong\u003ePlush Comforter Blanket\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSoft, soothing and designed to bring comfort from the very beginning, this Plush Comforter Blanket is a lovely companion for little ones. Featuring a cuddly character attached to a wonderfully soft blanket, it offers reassurance at nap times, bedtime and when out and about.\u003c\/p\u003e\n\u003cp\u003eGentle against delicate skin and perfectly sized for tiny hands to hold, this comforter makes a thoughtful gift for baby showers, new arrivals and christenings. Its timeless design and comforting texture make it a treasured keepsake that can become a much-loved part of a child's daily routine.\u003c\/p\u003e\n\u003cp\u003eWhether tucked into a pram, packed for travel or snuggled up with at home, this adorable comforter is sure to provide comfort and companionship wherever it goes. Based on the product range shown in your newborn gifts collection, it is suitable as an everyday comfort item for babies and young children.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eSoft comforter blanket with cuddly character\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGentle and comforting for little ones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for baby showers and new baby gifts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightweight and easy to take on the go\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA lovely keepsake for a growing family\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ziggle Baby Limited","offers":[{"title":"Elephant","offer_id":57373786865999,"sku":"HD1691","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"Beige Bunny","offer_id":57373786898767,"sku":"HD1692","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"Dino","offer_id":57373786931535,"sku":"HD1693","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"Cockapoo","offer_id":57373786964303,"sku":"HD1694","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"Hedgehog","offer_id":57373786997071,"sku":"HD1695","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"Duck","offer_id":57783216570703,"sku":"COMF3108","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"Highland Cow","offer_id":57783323099471,"sku":"COMF4310","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/7583\/8799\/files\/Comforter-Elephant-1.jpg?v=1780930227"},{"product_id":"personalised-fairy-blanket-small","title":"Small Fairy Pram Blanket","description":"","brand":"Powell Craft","offers":[{"title":"Default Title","offer_id":57373819273551,"sku":"AA0236","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/7583\/8799\/files\/HKFA0_1_800x_cb501711-48f8-418e-9f1f-0575ead1a72e.webp?v=1776503999"},{"product_id":"longhorn-texas-coo-toy-soother-brown-and-cream","title":"Longhorn Texas Coo Toy Soother Brown and Cream","description":"","brand":"Jomanda Soft Toys \u0026 Accessories","offers":[{"title":"Default Title","offer_id":57374029152591,"sku":"HD1949","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/7583\/8799\/files\/e0b8ef_65629ffeaf0b434cbdb36674575d69d6_mv2.jpg?v=1774952746"},{"product_id":"lena-elephant-blanket-grey","title":"LENA Elephant Blanket Grey","description":"\u003cir:neweditor\u003e    \u003cp style=\"margin-top: 0px\"\u003e       Personalised Pink \u0026amp; Grey Elephant Blanket     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e            \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       This ultra soft touch cotton blanket features a grey \u0026amp; pink stripe with        an elephant design in the middle and is the perfect new baby girl gift.        The super soft cotton material feels almost like felt and is perfect for        wrapping up a new bundle of joy and welcoming a new baby home.     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e            \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       This embroidered baby blanket can be personalised with the baby's name        and date of your choice in matching thread - making the blanket a great        new baby girl gift, Christening gift, or baby keepsake.     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e            \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       The simple design of the blanket is on trend and in a scandi style,        meaning it will look great in an on-trend baby nursery for either a baby        boy or a baby girl.     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e            \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       The blanket is grey, pink and yellow and perfect for a Baby Shower gift.     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e            \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       The personalisation details are positioned on the stripes under the        elephant.     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e            \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       Can be personalised with the name and date of your choice.     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e            \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       Materials: 95% Cotton 5% Viscose     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       Size: 70cm x 90cm     \u003c\/p\u003e\u003c\/ir:neweditor\u003e","brand":"David Fussenegger Textil","offers":[{"title":"Default Title","offer_id":57374050943311,"sku":"KA0939","price":36.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/7583\/8799\/files\/21009593.png?v=1774879098"},{"product_id":"juwel-polar-bear-penguin-blanket","title":"JUWEL Polar Bear \u0026 Penguin Blanket","description":"\u003cir:neweditor\u003e    \u003cp style=\"margin-top: 0px\"\u003e       Blue Polar Bears \u0026amp; Penguin Baby Blanket     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e            \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       This beautifully soft cotton baby blanket features Polar Bears and one        Penguin on a pale blue background. The blanket is super soft and feels        almost like felt making it the perfect gift for a newborn baby.  This        blanket is a lovely baby shower gift for parents to be to welcom home        their new baby boy or baby girl.     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e            \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       The blanket has a scani style and would look lovely in an ocean themed        nursery or children's bedroom.     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e            \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       Made from 95% sustainably produced cotton     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e            \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       Materials: 95% cotton, 5% rayon     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       Size: 90 x 70 cm     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       Care: Maximum washing-temperature 30°C, do not use chlorine bleach, do        not tumble dry, medium ironing, normal dry cleaning     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e            \u003c\/p\u003e\u003c\/ir:neweditor\u003e","brand":"David Fussenegger Textil","offers":[{"title":"Blue","offer_id":57374081515855,"sku":"HB1352","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Grey","offer_id":57374081548623,"sku":"HB1353","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/7583\/8799\/files\/21012379.png?v=1774879018"},{"product_id":"juwel-baby-blanket-star-light-blue","title":"JUWEL Baby Blanket Star Light Blue","description":"\u003cir:neweditor\u003e    \u003cp style=\"margin-top: 0px\"\u003e       Personalised Stripe \u0026amp; Star Baby Blanket     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e            \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       This gorgeous cotton baby blanket with a star and stripe design is a        must have new baby gift.  The soft touch blanket features a blue star        design with a subtle stripe background, meaning this is the perfect new        baby gift for a new baby boy. The super soft cotton material, feels        almost like felt and is perfect for wrapping a new bundle of joy up in        and is the perfect way of welcoming a new baby home.     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e            \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       This beautiful blanket can be personalised with the name and date of        your choice in matching blue embroidery positioned in the middle of the        star in the centre of the blanket     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e            \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       The simple design of the blanket is on trend and in a scandi style,        meaning it will look great in an scandi baby nursery for either a baby        boy or a baby girl.     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e            \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       This is the perfect new baby gift for parents who have gone for a        traditional nursery.     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e            \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       Can be personalised with the name and date of your choice.     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e            \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       Materials:  95% Cotton 5% Viscose     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       Size: 70cm x 90cm     \u003c\/p\u003e\u003c\/ir:neweditor\u003e","brand":"David Fussenegger Textil","offers":[{"title":"Default Title","offer_id":57374082531663,"sku":"LA0264","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/7583\/8799\/files\/21012346.png?v=1774879016"},{"product_id":"juwel-baby-blanket-planets-allover-light-blue","title":"JUWEL Baby Blanket Planets Allover Light Blue","description":"","brand":"David Fussenegger Textil","offers":[{"title":"Default Title","offer_id":57374083285327,"sku":"NA0423","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/7583\/8799\/files\/21012384.png?v=1774879013"},{"product_id":"juwel-baby-blanket-jungle-light-green","title":"JUWEL Baby Blanket Jungle Light Green","description":"","brand":"David Fussenegger Textil","offers":[{"title":"Default Title","offer_id":57374083350863,"sku":"NA0430","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/7583\/8799\/files\/21012382.png?v=1774879012"},{"product_id":"hi-baby-blanket","title":"Hi Baby Blanket","description":"\u003cir:neweditor\u003e    \u003cp style=\"margin-top: 0px\"\u003e       Hi Baby Blanket - Pebble Brown     \u003c\/p\u003e     \u003cp style=\"margin-top: 0\"\u003e            \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       This natural baby blanket is hand knit in Acrylic yarn with the word        'hi.' stitched into it - perfect for introducing your baby to the world.     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e            \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       The hand knitted baby blanket is the perfect new baby gift for a new        baby boy or baby girl and is the perfect cosy companion to keep the new        baby safe, warm and secure.     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e            \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       The neutral taupe coloured baby blanket has the word \"Hi\" knitted into        the blanket in cream so is the perfect accessory to announce the birth        of your new bundle of joy and is sure to make people smile as you take        them on their first trips out and about and to meet all your family and        friends.     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e            \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       This baby blanket can be kept as a baby keepsake gift for years to come        and will be loved by both the new baby and new parents.     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e            \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       The \"Hi\" baby blanket makes the perfect baby shower gift.     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e            \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       The blanket is also available in Cream, Pink \u0026amp; Blue     \u003c\/p\u003e     \u003cp style=\"margin-top: 0\"\u003e            \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       Size: 18\" x 24\"     \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       Materials: 100% Acrylic      \u003c\/p\u003e     \u003cp style=\"margin-top: 0px\"\u003e       Care: Cold handwash, lay flat to dry     \u003c\/p\u003e\u003c\/ir:neweditor\u003e","brand":"Huggalugs","offers":[{"title":"Pebble Brown","offer_id":57374130929999,"sku":"HC6154","price":32.0,"currency_code":"GBP","in_stock":true},{"title":"Rosy Pink","offer_id":57374130962767,"sku":"HC6155","price":32.0,"currency_code":"GBP","in_stock":true},{"title":"Surf Blue","offer_id":57374130995535,"sku":"HC6156","price":32.0,"currency_code":"GBP","in_stock":true},{"title":"Cream","offer_id":57374131028303,"sku":"KA2587","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/7583\/8799\/files\/21017612.png?v=1774878859"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/7583\/8799\/collections\/21017612_6767b8f8-f381-43a3-bd0b-9498db3d921e.png?v=1776771395","url":"https:\/\/thealphabetgiftshop.co.uk\/collections\/new-born-baby-gifts.oembed","provider":"The Alphabet Gift Shop Ltd","version":"1.0","type":"link"}